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Investment backed by True Beauty Ventures will help brand's supply chain strength and secure key hires.
December 19, 2023
By: Christine Esposito
Editor-in-Chief
Beauty brand Iris&Romeo is expanding into Sephora. The retail expansion comes in conjunction with a Series A partnership backed by US-based investment firm, True Beauty Ventures. The brand's hero essentials will launch on Sephora.com on December 26, including its well-known Weekend Skin SPF 50 and Best Skin Days products. “Launching at Sephora is a pivotal moment for our brand. It gives us an opportunity to tell our story on a bigger level and for a whole new group of custo...
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